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Our Story

Two founders. One passion. Twenty years of handcrafted silver.

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Artistica Jewelry Founders

Born from a Shared Mission

Artistica Jewelry was founded in Surabaya, Indonesia in 2003 by two passionate individuals — one from Norway, one from Indonesia — united by a single mission: to restore the authenticity of Indonesia's cultural heritage through handcrafted sterling silver jewelry.

Surabaya, the second-largest city in Indonesia and a gateway to Bali, provided the perfect environment — where cultural heritage blends with modernity to create something truly artistic.

"Love for Handmade"

Our company motto, and the principle behind every piece we create

Authentic Craftsmanship

We train and employ skilled silversmiths from local communities, preserving traditional Indonesian metalworking techniques for future generations.

Cultural Heritage

Our designs draw from Indonesia's rich artistic heritage — blending traditional motifs with contemporary aesthetics that resonate with global buyers.

Sustainable Practices

We use recycled silver where possible, minimize waste in production, and maintain ethical working conditions for all our artisans.

Community Empowerment

Free silversmithing training, internship programs, and fair wages — creating economic opportunity in East Java's creative industry.

Global Recognition

Exhibited at major international jewelry fairs across 10 countries — bringing Indonesian craftsmanship to the world stage.

Quality Assurance

Every piece is 925 sterling silver, hallmarked, and quality-checked before leaving our workshop. No compromise on materials or finish.

International Exhibitions

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Hong Kong Jewelry Show
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Netherlands Trade Exhibition
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Bijorhca Paris
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VicenzaOro Italy
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Thailand Gems & Jewelry
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JCK Las Vegas
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Australia International Jewelry
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Japan Jewelry Fair
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South Korea International Jewelry
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Singapore International Jewelry Expo

Ready to Partner?

Whether you're a retail buyer, a designer, or someone who wants to learn silversmithing — there's a place for you at Artistica.